This summer treat your taste buds

to a cross-Canada culinary adventure

New podcast series helps Canadians discover fantastic
‘foodie’ destinations
and exquisite Canadian cheeses

MONTREAL, Quebec (June, 2008) — Dairy Farmers of Canada (DFC) today released the June installment of their Pursuit of Pleasure podcast series. The audio series takes lovers of fine food and travel on monthly trips across Canada as they discover fantastic new artisanal Canadian cheeses and culinary tourist hotspots.

In each episode, series host Ian Jones explores different areas in Canada that offer exciting and delicious regional food and cuisine.

Listeners logging on to AllYouNeedIsCheese.ca/Podcast  will feel transported to another place through the combination of Jones’ storytelling style and his colourful interviews with a mix of characters from Canada’s food community.

“If you’re someone who loves fine cheese, great local food and wine, and exploring new travel destinations, then you’ll enjoy the Pursuit of Pleasure podcasts,” says Solange Heiss, Assistant Director, Marketing and Nutrition Communications, DFC. “People often associate great Canadian cheeses with Quebec; however, but the Pursuit of Pleasure podcasts show us that Canada has a thriving artisanal cheesemaking community from coast-to-coast.”

The new June podcast begins with Mark Hemsworth of Springbank Cheese Co. in Calgary giving a lesson on pairing Canadian cheese with different types of beer. From there, listeners take a trip to Halifax to meet Jeff Supple, one of the few Canadian cheese aficionados to have received the distinction of ‘Chevalier’. Supple runs a cheese shop in one of the most famous specialty markets on the Eastern seaboard. The episode concludes with the inside scoop on a new cheesemaking operation that has the Ontario cheese community buzzing. Host Ian Jones talks to Glengarry Cheese owner, Margaret Morris, about six new fine cheeses she’ll be introducing to Canadians very soon.

Michael Howell, a well-known Nova Scotian chef who is featured in two previous podcasts, is pleased to see Canadians increasingly interested in experiencing the great regional foods produced in this country.

“In Canada, we’re seeing an explosion of culinary tourism as more and more travelers want to experience not just the sights of a region but also the locally produced food and beverages,” says Howell. “The Pursuit of Pleasure podcasts promote more than just cheese. Listeners are taken to some of Canada’s best regions for beautiful scenery and amazing locally produced food. I hope the podcasts inspire people to plan a day trip or a weekend get-away and discover some of Canada’s hidden culinary gems.”

In addition to the just-released June podcast at AllYouNeedIsCheese.ca/Podcast, people can listen to seven previous episodes and subscribe to receive updates when future podcasts are made available. Links to cheesemakers and travel information accompany each episode.

About Dairy Farmers of Canada
Dairy Farmers of Canada (DFC) is mandated to promote the wholesome goodness of milk and milk products to Canadians. All DFC activities are completely funded by dairy farmers across Canada.

For more information, contact:
Will Lamont / Josh Turner
TRILLIUM Corporate Communications Inc.
416-322-3030, x. 241 / 232
will@trilliumpr.com / josh@trilliumpr.com